SAFE BY DESIGN
PACKAGING DESIGNED TO PROTECT PRODUCTS, BRANDS AND CONSUMERS In recent years, safety has become a central concern for many brands. Product safety, consumer safety, brand safety —...
PACKAGING DESIGNED TO PROTECT ...
Read More
Cover
WHEN PACKAGING STOPS BEING AN OBJECT
and becomes a (complex) decision There is a moment—quite a common one in many packaging projects— when you realise you are no longer just deciding on a...
and becomes a (complex) decisi...
Read More
The New Shape of Beauty: From Industrial Design to Sustainability
The Bauhaus taught us that industry should not stop at function but also embrace beauty. Today, beauty is measured in sustainability, ethics, and responsibility. Packaging...
The Bauhaus taught us that ind...
Read More
FROM AESTHETIC BEAUTY TO ETHICAL BEAUTY
Since the first temples of shopping, shop windows and creative packaging were created, beauty and economics have gone hand-in-hand. In this new post-COVID world:...
Since the first temples of sho...
Read More
Gastrosophy, packaging and other pleasures
It is gastronomy itself that has taught us that the presentation of a product is fundamental to stimulate out appetite. ...
It is gastronomy itself that h...
Read More
Listening to colours
Are we living a dictatorship of colour? Has all this colour coding led to a democratization of tastes? As designers, do we choose colours almost mechanically because...
Are we living a dictatorship o...
Read More
The unboxing phenomenon
Unboxing is part of the shopping experience and the psychology behind this phenomenon is clear: a very important non-verbal communication is established; it creates expectation...
Unboxing is part of the shoppi...
Read More
Keep it simple, stupid
In the 21st century, innovation lies in knowing how to combine technology and humanism. Our pillar for innovation and growth are services and productivity. We...
In the 21st century, innovatio...
Read More