FROM AESTHETIC BEAUTY TO ETHICAL BEAUTY
Since the first temples of shopping, shop windows and creative packaging were created, beauty and economics have gone hand-in-hand. In this new post-COVID world:...
Since the first temples of sho...
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Gastrosophy, packaging and other pleasures
It is gastronomy itself that has taught us that the presentation of a product is fundamental to stimulate out appetite. ...
It is gastronomy itself that h...
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Listening to colours
Are we living a dictatorship of colour? Has all this colour coding led to a democratization of tastes? As designers, do we choose colours almost mechanically because...
Are we living a dictatorship o...
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The unboxing phenomenon
Unboxing is part of the shopping experience and the psychology behind this phenomenon is clear: a very important non-verbal communication is established; it creates expectation...
Unboxing is part of the shoppi...
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Keep it simple, stupid
In the 21st century, innovation lies in knowing how to combine technology and humanism. Our pillar for innovation and growth are services and productivity. We...
In the 21st century, innovatio...
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