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Unboxing: storytelling behind the new iPhone campaign

Unboxing: storytelling behind the new iPhone campaign

In these times of social distance and limited retail phenomenon. Online is becoming more important, but how can we work all the “moments of truth” on this channel? Apple is clear about this: packaging and unboxing have become the digital customer experience par excellence:
– A very important non-verbal communication is established
– It creates expectation and surprise around the product
– Emotional contagion, empathy
– It brings us closer to the brand’s philosophy

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