THE NEW POWER FLOWER
For centuries, flowers have been a recurring motif in the decoration and ornamentation of a multitude of objects.
Every year, the explosion of spring brings back the joy of light and colour after the winter.
The Flower Power movement of the late 1960s and early 1970s used this slogan as a symbol of peace.
And it is precisely peace, tranquillity, gentleness and optimism that floral prints often communicate. The fashion world has been able to combine colour, size and shape year after year to renew this trend and adapt it to all seasons.
We love Prada’s campaign “Seditious Simplicity Flower Power” in which, in the midst of the 2020 pandemic, the brand uses flowers as a symbol of the importance of human connection beyond technology, with a gesture as simple as inviting someone to give a bouquet of flowers.
The world of beauty and cosmetics has also resorted on countless occasions to designs inspired by nature, renewal, vitality, femininity and youth are three other concepts that this trend manages to convey.
Sustainability and the greater closeness to nature brought about by the pandemic situation, makes us all more sensitive to the outdoors, to nature and, therefore, to products that want to protect what is valued.
This is why in 2021 – 2022 we will see a resurgence of organic, floral and nature-inspired designs, not only in illustrations and prints, but also in colour palettes or in more fluid lines and natural textures.
We help you get inspired on our Pinterest board FLOWER POWER INSPIRATION: