Packaging and branding Tag

Expert Voices

SUSANA CAMPUZANO: LUXURY AND PACKAGING, A PAIRING CONSTANTLY BEING REINVENTED

She is one of the most authoritative voices in Spain when it comes to understanding luxury. I met Susana Campuzano on the Strategic Management and Administration of the Luxury World course at IE BUSINESS SCHOOL, an education experience I would strongly recommend to......

July 19, 2022
Cover

FROM AESTHETIC BEAUTY TO ETHICAL BEAUTY

Since the first temples of shopping, shop windows and creative packaging were created, beauty and economics have gone hand-in-hand. In this new post-COVID world: Do we want to stop being seduced?...

July 8, 2022
Sustainability

ABC OF SUSTAINABILITY IN PACKAGING

Sustainability management nowadays continues to pose many problems for all those who try to operate in “green mode”, and the amount of information we receive on a daily basis does not always clarify our ideas. We always reiterate, perhaps too often, that sustainability is......

July 7, 2022