LOOK & FEEL THE SUSTAINABLE HIGHLIGHTS
Sustainability has taken us all out of our comfort zone.
And it has put some materials, especially plastic, in the spotlight.
The truth is that plastic is a practical and sustainable material in many respects: weight, storage capacity, space…
But it is also true that it is urgent to find alternative solutions for all those thin, single-use plastic items that we may avoid, as they are often impossible to recycle and ,once they enter our lives, it is very difficult for them to disappear or revalue them as a new raw material.
Less than 5 days ago, we read in Vogue that Tom Ford had launched a competition with a prize of $1.2 million to find an alternative and biodegradable solution to Poly Bags. The Tom Ford Plastic Innovation Prize.
“A competition that aims to encourage designers, manufacturers and inventors to create a biologically degradable and scalable alternative to plastic film”.
What strikes us about this competition is its leitvotiv or the sense of making this competition.
As the organiser has stated, in the same way that plastic became a commonly used material as a result of the creative and innovative idea, creativity will also be the way to the solution to plastic in the oceans.
This refers to the New York inventor John Wesley Hyatt, who entered a competition organised by an American company in 1870 to design alternative materials to ivory, a very scarce commodity at the time and used to make the balls of this popular game, and in this way Hyatt managed to develop the first plastic material, which he called celluloid.
In this sense, and focused on luxury packaging, several alternatives for the lamination of silver polyester on paper are beginning to emerge, which will allow us to print designs on a metallic surface without plastic components and with endless possibilities and effects.
At Salinas Packaging Group we have industrially tested all these proposals and, although not all of them are 100% ready to be launched in the luxury packaging market because they do not yet reach the required quality level, they are very close to being a truly sustainable alternative.
We estimate that in less than a year we will be able to offer this new product with full guarantee.
Once again, the luxury sector is a catalyst for sustainable solutions that will be improved and applied to many other products.
And once again sustainability shows us that it is all a matter of sense and sensitivity.