MONO-MATERIAL PACKAGING: THE POWER OF ECO-DESIGN
In luxury products, packaging fulfils two functions: on the one hand, functionality in terms of product safety throughout its life cycle until it reaches the consumer’s hands.
But on the other hand, there is a very important aesthetic component, the products have to be “displayed and presented” to the consumer in the best possible way.
Until now it was normal and logical for a luxury case to combine two or more materials, and the most common solution for housing products was thermoformed plastic.
But mono-material solutions exponentially increase the chances of our case having a proper end of life and re-entering the recycling and new material production chain.
And this is due to the fact that it is not necessary to separate its parts for recycling, so once it enters the collection and separation cycle it will not be rejected by the automatic waste separation system.
But it is not easy to create a cardboard interior for the luxury sector.
It takes a fine-tuned structural design to combine functionality and aesthetics, combining thicknesses, heights, creasing depths are some of the things that need to be done.
The biggest difficulties come from the fact that cardboard does not expand, as other materials such as polypropylene do, and this affects both the clipping of the product (which becomes more complicated the more irregular it is) and the absorption of impacts.
The solution: test, test, test!
is the only way to learn, because it is the only way to have a catalogue of successes and mistakes.
Once again, when we talk about luxury packaging and sustainability two words spring to mind:
SENSE & SENSITIVITY
this is what, in essence, the 2030 Agenda, de Green Deal and de Circular Economy are demanding from us: JUST COMMON SENSE, and that means:
1- To be aware of the need to think about the impact that our business decisions today will have on future generations.
2- Knowing that sustainability is much more than an attitude, it’s an economic system that is not only achieved with good intentions, but by removing and adapting all of our processes.
3- To know that it is a business model that needs collaboration to be effective.
We are dedicated to manufacturing luxury products that need to excite, that need to provoke an experience, that need to seduce, and packaging is still an essential part in this process.
This sensibility does not remain only in the product itself. It is necessary to communicate these values by finding new hybrid models of communication and a new aesthetic closer to new consumer values.
So, let’t be SENSE-SITIVITY