Author: MAKEBOX
SUSANA CAMPUZANO: LUXURY AND PACKAGING, A PAIRING CONSTANTLY BEING REINVENTED
She is one of the most authoritative voices in Spain when it comes to understanding luxury. I met Susana Campuzano on the Strategic Management and Administration...
She is one of the most authori...
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FROM AESTHETIC BEAUTY TO ETHICAL BEAUTY
Since the first temples of shopping, shop windows and creative packaging were created, beauty and economics have gone hand-in-hand. In this new post-COVID world:...
Since the first temples of sho...
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ABC OF SUSTAINABILITY IN PACKAGING
Sustainability management nowadays continues to pose many problems for all those who try to operate in "green mode", and the amount of information we receive...
Sustainability management no...
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PAPER AND CARDBOARD, THE GOLD STANDARD OF SUSTAINABILITY
Paper and cardboard is a material that has undergone a significant revaluation as a raw material in recent times. Sustainability awareness and changes in habits after...
Paper and cardboard is a mater...
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MONO-MATERIAL PACKAGING: THE POWER OF ECO-DESIGN
In luxury products, packaging fulfils two functions: on the one hand, functionality in terms of product safety throughout its life cycle until it reaches the...
In luxury products, packaging ...
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ANDREA SOMMAVILLA: LUXURY PACKAGING MADE BY PEOPLE FOR PEOPLE
Andrea's battleground lies in the complex space between development, purchasing and marketing. His role is to match the technical and aesthetic aspects so that together they...
Andrea's battleground lies in ...
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SENSORIAL PACKAGING, COMMUNICATING THOUGH TOUCH
Paper and board have many important characteristics: their recyclability, biodegradability, lightness, their ability to withstand a wide variety of printing processes and its adaptability to...
Paper and board have...
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LOOK & FEEL THE SUSTAINABLE HIGHLIGHTS
Sustainability has taken us all out of our comfort zone. And it has put some materials, especially plastic, in the spotlight. The truth is that plastic is...
Sustainability has taken us al...
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SUSTAINABLE PARTNERSHIPS, THE WAY TO THE FUTURE
The move towards the circular economy and the sustainable goals set by the different global agendas show that, when we talk about sustainable packaging, there...
The move towards the circular ...
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