She is one of the most authoritative voices in Spain when it comes to understanding luxury. I met Susana Campuzano on the Strategic Management and Administration...
She is one of the most authori...
Read More
Since the first temples of shopping, shop windows and creative packaging were created, beauty and economics have gone hand-in-hand. In this new post-COVID world:...
Since the first temples of sho...
Read More
Sustainability management nowadays continues to pose many problems for all those who try to operate in "green mode", and the amount of information we receive...
Sustainability management no...
Read More
Paper and cardboard is a material that has undergone a significant revaluation as a raw material in recent times. Sustainability awareness and changes in habits after...
Paper and cardboard is a mater...
Read More
In luxury products, packaging fulfils two functions: on the one hand, functionality in terms of product safety throughout its life cycle until it reaches the...
In luxury products, packaging ...
Read More
Andrea's battleground lies in the complex space between development, purchasing and marketing. His role is to match the technical and aesthetic aspects so that together they...
Andrea's battleground lies in ...
Read More
Paper and board have many important characteristics: their recyclability, biodegradability, lightness, their ability to withstand a wide variety of printing processes and its adaptability to...
Paper and board have...
Read More
Sustainability has taken us all out of our comfort zone. And it has put some materials, especially plastic, in the spotlight. The truth is that plastic is...
Sustainability has taken us al...
Read More
The move towards the circular economy and the sustainable goals set by the different global agendas show that, when we talk about sustainable packaging, there...
The move towards the circular ...
Read More
The combined power of branding and packaging is huge. Packaging is a symbol and an icon of a brand; it conveys its message and reflects its...
The combined power of branding...
Read More