Since the first temples of shopping, shop windows and creative packaging were created, beauty and economics have gone hand-in-hand. In this new post-COVID world:...
Are we living a dictatorship of colour?
Has all this colour coding led to a democratization of tastes?
As designers, do we choose colours almost mechanically because...
Unboxing is part of the shopping experience and the psychology behind this phenomenon is clear: a very important non-verbal communication is established; it creates expectation...
Talk about luxury and sustainability is possible, in fact, no product or experience can be considered luxury if it does not have sustainability at the...