WOW MUST GO ON
The wow effect matters. A lot. Packaging is not just a container: it is part of the experience, part of desire and, in many cases, part...
The wow effect matters. A lo...
Read More
On Focus
SUSTAIN-AGILITY
Why sustainability in secondary packaging is not about recipes, but about decisions. In secondary packaging, sustainability rarely fails because of a lack of intention. It fails because...
Why sustainability in secondar...
Read More
We present KALEIDO, the trophy of the PRIX FORMES DE LUXE 2025
Salinas Packaging Group present KALEIDO, the trophy of the PRIX FORMES DE LUXE 2025. “A packaging that is a trophy. A trophy that rewards packaging.”...
Salinas Packaging Group presen...
Read More
Diptyque Summer Coffret: A Journey Through the Maison’s Universe
The Diptyque Summer Coffret transforms packaging into an experience. A travel-inspired case with regenerated leather details and colorful graphics reveals ten olfactory treasures, each unveiled...
The Diptyque Summer Coffret tr...
Read More
Behind the Scenes: The Making of an Beauty Advent Calendar
The advent calendar has become much more than a simple seasonal object: today it is a brand ritual that, especially in the beauty sector, builds...
The advent calendar has become...
Read More
MONO-MATERIAL PACKAGING: THE POWER OF ECO-DESIGN
In luxury products, packaging fulfils two functions: on the one hand, functionality in terms of product safety throughout its life cycle until it reaches the...
In luxury products, packaging ...
Read More
THE POWER OF BRAND-PACKAGING
The combined power of branding and packaging is huge. Packaging is a symbol and an icon of a brand; it conveys its message and reflects its...
The combined power of branding...
Read More
UPCYCLE YOUR DESIGN
Transforming existing objects, with an artistic flair or otherwise, to give them a different use or a new lease of life is a concept that...
Transforming existing objects,...
Read More
Time for Beauty: Germaine de Capuccini
Its small size stands out, adapted as much as possible to the measurements of the product it contains, cosmetics, and which are presented wrapped in...
Its small size stands out, ada...
Read More
Loewe Paula’s Ibiza
On summer 2020, Loewe had launched its new fragrance Paula’s Ibiza. As described by the maison de luxe: it’s an spontaneous and carefree composition: a bottled...
On summer 2020, Loewe had laun...
Read More