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UPCYCLE YOUR DESIGN

Transforming existing objects, with an artistic flair or otherwise, to give them a different use or a new lease of life is a concept that...

Transforming existing objects,...

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Listening to colours

Are we living a dictatorship of colour? Has all this colour coding led to a democratization of tastes? As designers, do we choose colours almost mechanically because...

Are we living a dictatorship o...

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If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation.

Jerry Greenfield

The unboxing phenomenon

Unboxing is part of the shopping experience and the psychology behind this phenomenon is clear: a very important non-verbal communication is established; it creates expectation...

Unboxing is part of the shoppi...

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The details are not the details, they make the design.

Charles Eames

Anatomy of a box

Making packaging is not easy task. It requires gathering many different skills around a small cardboard object that is able to appeal to almost all...

Making packaging is not easy t...

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