Salinas Packaging Group present KALEIDO, the trophy of the PRIX FORMES DE LUXE 2025. “A packaging that is a trophy. A trophy that rewards packaging.”...
Salinas Packaging Group presen...
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In the world of luxury packaging, few names command as much respect and insight as Alissa Demorest. As Editorial Director of Formes de Luxe—the true “bible” of luxury packaging—she stands at the very heart of innovation, design, and the conversations that shape the industry....
In the world of luxury packagi...
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The Bauhaus taught us that industry should not stop at function but also embrace beauty. Today, beauty is measured in sustainability, ethics, and responsibility. Packaging becomes a symbol of culture and purpose, where every detail matters....
The Bauhaus taught us that ind...
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The Diptyque Summer Coffret transforms packaging into an experience. A travel-inspired case with regenerated leather details and colorful graphics reveals ten olfactory treasures, each unveiled through a playful unboxing ritual....
The Diptyque Summer Coffret tr...
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The advent calendar has become much more than a simple seasonal object: today it is a brand ritual that, especially in the beauty sector, builds anticipation and sparks global conversation. What once started as a playful tradition has evolved into one of the most eagerly awaited limited editions of the year—capturing the attention of consumers and collectors alike, and amplifying itself organically across social media. In short, it is ‘the unboxing of all unboxings,’ an emotional consumption moment that transcends the product to become an experience. In...
The advent calendar has become...
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She is one of the most authoritative voices in Spain when it comes to understanding luxury. I met Susana Campuzano on the Strategic Management and Administration of the Luxury World course at IE BUSINESS SCHOOL, an education experience I would strongly recommend to anyone who has professional contact with the world of luxury. As well as directing this and other courses at IE, Susana has extensive experience in luxury in varying industries, such as cosmetics, perfumes, retail and fine jewellery. She's the author of two books that are must-reads...
She is one of the most authori...
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Sustainability management nowadays continues to pose many problems for all those who try to operate in "green mode", and the amount of information we receive on a daily basis does not always clarify our ideas. We always reiterate, perhaps too often, that sustainability is a question of sense and sensitivity, but we do so because we still think that it is the real key. Designing with precise techniques and necessary aesthetic sensitivity is fundamental to developing truly efficient and ecological, yet impressive, packaging. Sometimes, gigantic efforts are made...
Sustainability management no...
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The Memory of the Trees: a shared forest We sometimes forget that each tree is, in itself, a perfectly organized enterprise: around 200,000 leaves work tirelessly to produce oxygen, the element that allows us to live. Their power over us is extraordinary and yet we tend to forget that they are a limited resource. With this reflection in mind, The Memory of the Trees was born — a project that brings together art, technology and sustainability to pay tribute to nature. Together with @bosquessostenibles, we reforested one hectare...
The Memory of the Trees: a sha...
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Andrea's battleground lies in the complex space between development, purchasing and marketing. His role is to match the technical and aesthetic aspects so that together they make up the "perfect packaging". His more than 30 years of experience at LVMH, Intercos or Unilever have made him a great technical expert in primary and secondary packaging in the cosmetics and perfumery sector and, currently, he dedicates 100% of his time to consultancy and teaching at Cosmética Italia (National Association of Cosmetic Companies) and the IULM University (Milan) in the Master's...
Andrea's battleground lies in ...
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In today’s Expert Voices, we introduce Hernán Braberman. Hernán is Partner and Executive Design Director at Tridimage, the design agency that helps make Latin America’s leading brands relevant to new generations of consumers through packaging. In 1995 his passion led him to create the first agency in Latin America to combine structural and graphic packaging design. Since then, he hasn’t stopped creating and refreshing brands, seeking a positive impact on consumers, the market and society. His designs have won six Pentawards (known as the Oscars of packaging design),...
In today’s Expert Voices, we i...
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