PARTNERS IN TRUST
Choosing a supplier is no longer just a technical decision. More and more brands understand that it is also an ethical one. It is not only about complying with regulations or signing codes of conduct, but about working with partners who understand that how something is produced matters as much as what is produced. Partners who do not simply execute, but who take responsibility, act transparently, and know how to say “no” when something is not right. When we talk about PARTNERS IN TRUST, we are talking precisely about this: a relationship in which...
Choosing a supplier is no long...
Read MoreSAFE BY DESIGN
PACKAGING DESIGNED TO PROTECT PRODUCTS, BRANDS AND CONSUMERS In recent years, safety has become a central concern for many brands. Product safety, consumer safety, brand safety — and increasingly, the safety of the entire system that allows a product to reach the market. In this context, packaging is no longer a secondary element. It is no longer just physical protection or visual communication: it has become an active part of the safety chain. And like any chain, its strength depends less on isolated controls than on how it is...
PACKAGING DESIGNED TO PROTECT ...
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WHEN PACKAGING STOPS BEING AN OBJECT
and becomes a (complex) decision There is a moment—quite a common one in many packaging projects— when you realise you are no longer just deciding on a box. You are balancing brand, sustainability, costs, operations, timelines, consumer perception, and risks that are not always visible at first glance. And you know that any choice—no matter how small it may seem—will have consequences beyond the product itself. This is the real context in which many packaging decisions are made today, even if they are sometimes still presented as “just another development”. From this...
and becomes a (complex) decisi...
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WOW MUST GO ON
The wow effect matters. A lot. Packaging is not just a container: it is part of the experience, part of desire and, in many cases, part of the purchase decision. A box can reinforce a narrative, elevate a product or turn a launch into something memorable. But not every wow works. Purely visual impact, designed only to attract attention once, fades quickly. It creates momentary noise, but rarely builds brand value. There is, however, another kind of wow: one that seduces and endures; one that impresses but is sustained...
The wow effect matters. A lo...
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MULTI-REALITY READY
Risk is not eliminated. It is designed. This article is the result of a series of conversations with Antonio Martínez López, Supply Chain Director at Salinas Packaging Group. They took place at a particularly significant moment for the company: in the midst of a profound restructuring of its operational processes and with the arrival of a new generation to the management team. As a third-generation member joining the business, Antonio embodies a dual perspective. On the one hand, a deep understanding of the industrial culture that has shaped the...
Risk is not eliminated. It i...
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SUSTAIN-AGILITY
Why sustainability in secondary packaging is not about recipes, but about decisions. In secondary packaging, sustainability rarely fails because of a lack of intention. It fails because of oversimplification. Too often, sustainability is treated as a property of the material itself, when in reality it is the outcome of a chain of decisions that runs through the entire system: design, engineering, production, logistics, use and end of life. That is why, before talking about solutions, it is essential to talk about how decisions are made. FROM CAPABILITY TO DECISION AGILITY For years, sustainability...
Why sustainability in secondar...
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We present KALEIDO, the trophy of the PRIX FORMES DE LUXE 2025
Salinas Packaging Group present KALEIDO, the trophy of the PRIX FORMES DE LUXE 2025. “A packaging that is a trophy. A trophy that rewards packaging.”...
Salinas Packaging Group presen...
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Alissa Demorest: An Editor’s View on the State of Luxury Packaging
In the world of luxury packaging, few names command as much respect and insight as Alissa Demorest. As Editorial Director of Formes de Luxe—the true “bible” of luxury packaging—she stands at the very heart of innovation, design, and the conversations that shape the industry....
In the world of luxury packagi...
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The New Shape of Beauty: From Industrial Design to Sustainability
The Bauhaus taught us that industry should not stop at function but also embrace beauty. Today, beauty is measured in sustainability, ethics, and responsibility. Packaging becomes a symbol of culture and purpose, where every detail matters....
The Bauhaus taught us that ind...
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Diptyque Summer Coffret: A Journey Through the Maison’s Universe
The Diptyque Summer Coffret transforms packaging into an experience. A travel-inspired case with regenerated leather details and colorful graphics reveals ten olfactory treasures, each unveiled through a playful unboxing ritual....
The Diptyque Summer Coffret tr...
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