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Listening to colours
March 2, 2021
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The unboxing phenomenon
November 2, 2020
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Sustainability

The luxury we want, the luxury we need
October 26, 2020
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Expert Voices

SUSANA CAMPUZANO: LUXURY AND PACKAGING, A PAIRING CONSTANTLY BEING REINVENTED

She is one of the most authoritative voices in Spain when it comes to understanding luxury.     I met Susana Campuzano on the Strategic Management and Administration of the Luxury World course at IE BUSINESS SCHOOL, an education experience I would strongly recommend to anyone who has professional contact with the world of luxury.     As well as directing this and other courses at IE, Susana has extensive experience in luxury in varying industries, such as cosmetics, perfumes, retail and fine jewellery.     She's the author of two books that are must-reads...

She is one of the most authori...

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July 19, 2022
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Sustainability

ABC OF SUSTAINABILITY IN PACKAGING

Sustainability management nowadays continues to pose many problems for all those who try to operate in "green mode", and the amount of information we receive on a daily basis does not always clarify our ideas.    We always reiterate, perhaps too often, that sustainability is a question of sense and sensitivity, but we do so because we still think that it is the real key. Designing with precise techniques and necessary aesthetic sensitivity is fundamental to developing truly efficient and ecological, yet impressive, packaging.   Sometimes, gigantic efforts are made...

Sustainability management no...

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July 7, 2022
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Sustainability

PAPER AND CARDBOARD, THE GOLD STANDARD OF SUSTAINABILITY

Paper and cardboard is a material that has undergone a significant revaluation as a raw material in recent times.   Sustainability awareness and changes in habits after the public health crisis are two of the determining factors that have led this humble material to be at the centre of world exports and imports right now.   Since the end of 2020, paper and cardboard prices have risen a few times.   The statistics on prices of paper for recycling in Spain published by ASPAPEL (Spanish Association of Pulp and Paper Manufacturers) show...

Paper and cardboard is a mater...

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July 27, 2021
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The key to understanding the future is one word: SUSTAINABILITY

Patick Dixon

July 26, 2021
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On Focus

MONO-MATERIAL PACKAGING: THE POWER OF ECO-DESIGN

In luxury products, packaging fulfils two functions: on the one hand, functionality in terms of product safety throughout its life cycle until it reaches the consumer's hands.   But on the other hand, there is a very important aesthetic component, the products have to be "displayed and presented" to the consumer in the best possible way.   Until now it was normal and logical for a luxury case to combine two or more materials, and the most common solution for housing products was thermoformed plastic.   But mono-material solutions exponentially increase the...

In luxury products, packaging ...

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July 21, 2021
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Expert Voices

ANDREA SOMMAVILLA: LUXURY PACKAGING MADE BY PEOPLE FOR PEOPLE

Andrea's battleground lies in the complex space between development, purchasing and marketing. His role is to match the technical and aesthetic aspects so that together they make up the "perfect packaging".   His more than 30 years of experience at LVMH, Intercos or Unilever have made him a great technical expert in primary and secondary packaging in the cosmetics and perfumery sector and, currently, he dedicates 100% of his time to consultancy and teaching at Cosmética Italia (National Association of Cosmetic Companies) and the IULM University (Milan) in the Master's...

Andrea's battleground lies in ...

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June 22, 2021
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Mood Boards

SENSORIAL PACKAGING, COMMUNICATING THOUGH TOUCH

  Paper and board have many important characteristics: their recyclability, biodegradability, lightness, their ability to withstand a wide variety of printing processes and its adaptability to different transformation processes.   But the most magical thing about this material is its ability to mimic reality to offer us textures that, through touch, project images in our brain that have nothing to do with paper or cardboard.   Assuring a box’s texture matches the intention and essence of the product it holds is as important as decide on its colour, shape or size.   The...

  Paper and board have...

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June 16, 2021
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Featured

LOOK & FEEL THE SUSTAINABLE HIGHLIGHTS

Sustainability has taken us all out of our comfort zone.   And it has put some materials, especially plastic, in the spotlight.   The truth is that plastic is a practical and sustainable material in many respects: weight, storage capacity, space...

Sustainability has taken us al...

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June 1, 2021
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Featured

SUSTAINABLE PARTNERSHIPS, THE WAY TO THE FUTURE

The move towards the circular economy and the sustainable goals set by the different global agendas show that, when we talk about sustainable packaging,  there is no innovation without collaboration. And this collaboration has to go in all directions, upstream in the traceability of raw materials and downstream in the end of life cycle of the final product. Here is an example of a partnership for innovation   ...

The move towards the circular ...

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May 26, 2021
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