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PAPER AND CARDBOARD, THE GOLD STANDARD OF SUSTAINABILITY

Paper and cardboard is a material that has undergone a significant revaluation as a raw material in recent times.   Sustainability awareness and changes in habits after the public health crisis are two of the determining factors that have led this humble material to be at the centre of world exports and imports right now.   Since the end of 2020, paper and cardboard prices have risen a few times.   The statistics on prices of paper for recycling in Spain published by ASPAPEL (Spanish Association of Pulp and Paper Manufacturers) show...

Paper and cardboard is a mater...

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The key to understanding the future is one word: SUSTAINABILITY

Patick Dixon

MONO-MATERIAL PACKAGING: THE POWER OF ECO-DESIGN

In luxury products, packaging fulfils two functions: on the one hand, functionality in terms of product safety throughout its life cycle until it reaches the consumer's hands.   But on the other hand, there is a very important aesthetic component, the products have to be "displayed and presented" to the consumer in the best possible way.   Until now it was normal and logical for a luxury case to combine two or more materials, and the most common solution for housing products was thermoformed plastic.   But mono-material solutions exponentially increase the...

In luxury products, packaging ...

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ANDREA SOMMAVILLA: LUXURY PACKAGING MADE BY PEOPLE FOR PEOPLE

Andrea's battleground lies in the complex space between development, purchasing and marketing. His role is to match the technical and aesthetic aspects so that together they make up the "perfect packaging".   His more than 30 years of experience at LVMH, Intercos or Unilever have made him a great technical expert in primary and secondary packaging in the cosmetics and perfumery sector and, currently, he dedicates 100% of his time to consultancy and teaching at Cosmética Italia (National Association of Cosmetic Companies) and the IULM University (Milan) in the Master's...

Andrea's battleground lies in ...

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SENSORIAL PACKAGING, COMMUNICATING THOUGH TOUCH

  Paper and board have many important characteristics: their recyclability, biodegradability, lightness, their ability to withstand a wide variety of printing processes and its adaptability to different transformation processes.   But the most magical thing about this material is its ability to mimic reality to offer us textures that, through touch, project images in our brain that have nothing to do with paper or cardboard.   Assuring a box’s texture matches the intention and essence of the product it holds is as important as decide on its colour, shape or size.   The...

  Paper and board have...

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LOOK & FEEL THE SUSTAINABLE HIGHLIGHTS

Sustainability has taken us all out of our comfort zone.   And it has put some materials, especially plastic, in the spotlight.   The truth is that plastic is a practical and sustainable material in many respects: weight, storage capacity, space...

Sustainability has taken us al...

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SUSTAINABLE PARTNERSHIPS, THE WAY TO THE FUTURE

The move towards the circular economy and the sustainable goals set by the different global agendas show that, when we talk about sustainable packaging,  there is no innovation without collaboration. And this collaboration has to go in all directions, upstream in the traceability of raw materials and downstream in the end of life cycle of the final product. Here is an example of a partnership for innovation   ...

The move towards the circular ...

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THE POWER OF BRAND-PACKAGING

The combined power of branding and packaging is huge.   Packaging is a symbol and an icon of a brand; it conveys its message and reflects its status and personality.   Therefore, good packaging must always be well-defined, evoking clear, sharp, and memorable images.   And Casa Dragones is an extraordinary example of what we understand by brand-packaging. Their cases, supports all the values of the brand: an iconic colour and logo that reflects its heritage and history, a luxury shape and finishing as well as an incredible inner design to house the bottle...

The combined power of branding...

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THE NEW POWER FLOWER

For centuries, flowers have been a recurring motif in the decoration and ornamentation of a multitude of objects.   Every year, the explosion of spring brings back the joy of light and colour after the winter.   The Flower Power movement of the late 1960s and early 1970s used this slogan as a symbol of peace.   And it is precisely peace, tranquillity, gentleness and optimism that floral prints often communicate. The fashion world has been able to combine colour, size and shape year after year to renew this trend and adapt...

For centuries, flowers have be...

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The dogmas of the quiet past are inadequate to the stormy present

Abraham Lincoln